DIVINES

A modern and welcoming logo for DIVINES—a retail brand built around joyful shopping and everyday convenience.

We designed the visual identity and storefront signage for DIVINES, a retail brand committed to making shopping a happy experience. The logo features a stylized shopping cart that integrates a soft, leaf-like swirl—symbolizing freshness, ease, and flow.

The bold, uppercase typeface ensures high visibility while maintaining a friendly tone. The tagline “shop for your happiness” is carefully positioned to reinforce the brand’s emotional value proposition, creating a connection beyond products and pricing.

Key Highlights:

  • Unique shopping cart logo with abstract motion and flow
  • Clean sans-serif typography for clarity and trust
  • Tagline that reinforces emotional branding
  • Realistic signage mockup for physical retail application

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